Every story has roots, and ours begin in the heart of Madurai—a city steeped in tradition, artistry, and devotion. More than 30 years ago, Sri Balagopalan Jewellery Mart was founded here with a simple promise: to craft jewellery with honesty, skill, and meaning. Over the decades, it has become a part of countless families’ lives, marking their celebrations, milestones, and memories. From these roots, Sil’alankaraa was born. Founded by the daughter of Sri Balagopalan, it carries forward this legacy into a new space an online silver jewellery store shaped for today’s women who live between tradition and modern life.